Industry leaders share their vision in collaborative club marketing seminar

April 28, 2017
by Michael Howard

Promotions, cup programs and ownership were top of the agenda when representatives of Victoria’s country clubs attended Tabcorp Park Melton today for the 2017 Club Marketing Seminar.

More than 30 attendees represented the majority of the country clubs at the seminar, which featured a range of guest speakers.

Association of Victorian Country Harness Racing Clubs CEO David Brick said the forum was a chance for the clubs and Harness Racing Victoria to discuss marketing and promotions strategies for cups, feature events, industry branding and strategic initiatives.

“Forums such as these are vital to developing the relationship between clubs and HRV as well as developing the knowledge of club managers and secretaries,” Mr Brick said.

“Importantly the forum provides an opportunity for clubs to network and discuss and share initiatives such as syndicates, race night video promotion and social and digital media advertising.”

HRV CEO David Martin, who outlined his strategy as part of the seminar, said it was fantastic to be a part of forum that “encouraged proactive discussion between our dedicated country club administrators and HRV”.

“It is important as an industry we are all working together and our marketing messages are on brand, closely aligned to our strategic goals and communicated openly to our country clubs,” Mr Martin said.

The seminar began with a presentation by HRV marketing staff members Ryan Stanaway and Courtney Thompson, followed by a branding and advertising presentation by Matthew Kelly of Collaborate Communications.

Opportunities via the Victorian Racing Industry Fund were detailed by Mark Brett from the Office Of Racing before Tori Glenister, HRV ownership manager, discussed club syndications. Mr Martin then closed the seminar with his presentation.

Ms Thompson said the seminar had been an opportunity for HRV to help ensure the clubs had the tools to succeed in their marketing and media endeavours.

“HRV has an important role to play in helping the clubs enact a modern, effective and consistent marketing strategy,” Ms Thompson said. “It was great to be able to get everyone in a room and to collectively set the foundations for another successful season.”

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